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WHERE WILL YOUR BIKE TAKE YOU?
Inspiring the next generation of future Olympic champions. A British Cycling film to inspire the next generation of riders. The film follows Kye Whyte as a child in Peckham, from getting his first bike for Christmas to becoming an BMX Olympic Champion.
For me, it all started with getting that first bike as a three-year-old. I had no idea then where that would take me, but that moment set the course. The sense of freedom, independence and adventure that comes with your first bike is something that everyone can share, regardless of whether they have Olympic ambitions or not.
Kye Whyte - BMX Olympic Champion
A social campaign to invite the community to present their personal Christmas bike memories
A Christmas card designed to easily activate the film
Behind the scenes
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